Involved Media Connected Audience Report Spring 2025:

Connected Gaming

This webinar was recorded on June 17, 2025.

Spring 2025 Report: Connected Gaming

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WAVE 3 STUDY DETAILS

  • Sample Size (n)=1,910*, sampled & weighted to census
  • Core topic: Connected Video
  • Topic extension: Connected Gaming

Fielded:

  • Wave 1 (W1) - January 2024
  • Wave 2 (W2) - August 2024
  • Wave 3 (W3) - February to March 2025

KEY HIGHLIGHTS

  • Review reported gaming habits from device used to time spent
  • Explore the different levels of engagement of different games, by device and genre
  • Map purchase journeys around gaming
  • Connect gaming behaviors to who they are and what they watch

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